Brand Type: Mobile Phone Leather Cases

Industry Challenge: High competition, higher pricing, and low repurchase frequency.

The Challenge:

This small brand sells premium leather phone cases in a market flooded with cheaper alternatives. Despite the product’s superior quality, the brand struggled with…

  • Consistently acquiring new customers
  • Retaining customers in a low-repeat purchase category
  • Maintaining profitability against lower-priced competitors

On top of that, phone cases aren’t repurchased often—so the only path to growth was consistent new customer acquisition.

Strategy

Given that mobile phone cases are not frequently replaced, we focused on continuously acquiring new customers. We avoided upper funnel campaigns due to high costs and instead pursued bottom funnel campaigns to generate direct revenue.

Search Ads:

  • Targeted long-tail keywords to attract qualified website visitors
  • Optimized landing pages for high conversion rates

Shopping Ads:

  • Optimized merchant centre for Trusted Store badge, fast shipping and return policies
  • Optimized the Google Shopping feed with high-converting keywords in titles, descriptions and product types etc.
  • Promoted best-selling categories in Google Shopping Ads to maintain a 3x ROAS

Overall performance: 

  • Purchases: 4410
  • Ads Spend: $106K
  • Revenue generated: $334K
  • Return on Ads spend: 3.16

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