23% Revenue Increase in the First 35 Days — Bakery Ecommerce Store
The Client
A US-based bakery ecommerce store with a solid product and a store that already converted. Google Ads was already running — but the account was quietly working against them. Spend was going out, but growth wasn't coming back in any meaningful way.
They wanted to scale. The problem wasn't their bakery. It wasn't their website. It was the ad account. Within 35 days of us taking over the strategy, total revenue was up 23% — and new customer sales were climbing week on week.
The Account Was Running. It Just Wasn't Working.
We Didn't Start With Ads. We Started With the Foundation.
Fix the Tracking First — Everything Else Depends on It
The first thing we touched wasn't the campaigns — it was the tracking. We rebuilt conversion measurement using native Google Ads tags, cutting out the unreliable GA4 import. The algorithm immediately started receiving accurate signals and learning the right behaviour.
Tear Down the Campaign Structure and Rebuild It With Intent
We scrapped the existing structure and rebuilt campaigns with a clear purpose — each campaign targeting a specific product range, intent level, and audience segment. This gave us full control over where every dollar went.
Rewrite the Shopping Feed Around Buyer Language
We audited search term data to understand exactly how customers searched for bakery products, then rewrote product titles and feed attributes to match that language. Visibility on high-intent queries improved almost immediately.
Stop the Budget Bleeding With Disciplined Negatives
We built a negative keyword list from day one and ran weekly reviews — cutting irrelevant traffic systematically so budget concentrated on searches that actually had purchase intent.
Make New Customer Growth Visible and Measurable
We set up new customer acquisition tracking separately — so we could see exactly how many first-time buyers ads were bringing in, optimise toward that metric, and prove real growth rather than just recycling existing customers.
The Results — Directly From Shopify Analytics
| Metric | Result |
|---|---|
| Total Sales | $57,439 |
| Gross Sales | $54,575 |
| Revenue Increase vs Previous Period | +23% |
| Orders Fulfilled | 679 |
| Orders Growth vs Previous Period | +20% |
| Returning Customer Rate | 25.67% |
| Timeframe | 35 Days (Apr 3 – May 8) |
| Channel | Google Ads |
What Made the Difference
Most businesses aren't stuck because of their store or their products. They're stuck because of small, fixable problems inside their ad account. Broken tracking, poor structure, an unoptimised feed — these compound silently. Fix the foundation, and growth follows quickly. This account is proof of that.