Google Ads Auctions can be unpredictable, and sometimes it feels like you’re paying more than you should. If you’re curious about how much Google is charging for the keywords you bid on daily and want to track CPC trends over time, then this is the perfect Looker Studio template for you.
Use Cases:
- Branded CPC
- Generic CPC
Branded CPCs:
Record all tasks with their deadlines and delegate responsibilities accordingly. This template includes sections for outcomes and learning conclusions, If you’re running branded campaigns with impression share bid strategy.
You might notice that Google increases CPCs without a clear reason, especially during periods of high search volume for your brand keywords. This tool allows you to easily spot these kinds of fluctuations. you to refine future strategies based on past performance.
A quick tip: the best way to manage brand campaigns is by using a manual CPC bid strategy, giving you more control over your costs.
Generic CPCs:
The CPC Analyzer also helps you track how your generic keywords’ CPCs fluctuate over time. Google CPC can be unpredictable, especially with broad match types that can trigger a wide range of searches. This tool allows you to analyze CPC trends across different match types, helping you better understand and manage your ad spend.
This tool isn’t just about spotting issues—it’s about giving you the power to take control of your ad spend and make strategic adjustments that benefit your business.