£11K in Ads. £68K in Revenue. 6.23x ROAS — High Ticket Hardware Store, UK
The Client
A UK-based hardware ecommerce store selling high-ticket products. Good catalogue, strong margins on the right items — but the Google Shopping setup was treating every product the same, spreading budget thinly across the entire range and letting the algorithm decide what mattered.
It didn’t. A handful of products were driving almost all of the revenue. The rest were consuming spend and returning nothing.
Running Everything. Winning With Almost Nothing.
Stop Spreading. Start Concentrating.
Isolate the Best Sellers Into Their Own Campaign
We identified the products driving the majority of revenue and pulled them into a dedicated campaign. Separate budget, separate bidding, full visibility. No more competing with the dead weight in the catalogue.
Exclude Non-Converters and Stop Feeding the Waste
Products with no conversion history were excluded from Shopping campaigns. We stopped paying for visibility on items that never turned a click into a sale, freeing up budget to go where it actually worked.
Scale Budget Into What Was Already Winning
With best sellers isolated and waste cut, we increased budget on the campaigns that were performing. More spend on proven winners, not a guessing game across 200 products. The ROAS responded immediately.
The Numbers — Directly From Google Ads
| Metric | Result |
|---|---|
| Ad Spend | £11,100 |
| Revenue (Conv. Value) | £68,900 |
| ROAS | 6.23x |
| Conversions | 77 |
| Market | United Kingdom |
| Campaign Type | Google Shopping |
The Shift That Changed Everything
Most ecommerce accounts don’t have a traffic problem. They have a concentration problem. The revenue was always there — sitting in a handful of products. The job was to stop diluting it and start doubling down on it.