63 Leads at £22 Each — Local Cleaning Business Launched on Google Ads
The Client
A local cleaning business in the UK running Google Ads for the first time. No prior campaign history, no existing data — a clean start. The challenge was generating qualified leads quickly across multiple services in a competitive local market, and making sure every lead had a real path to conversion.
Cast Wide on Intent. Convert Hard on Contact.
Target Multiple Services Under One Tight Campaign
Deep cleaning, jet cleaning, carpet cleaning, general cleaning companies — different searches, different intent levels, all relevant. We structured the campaign to capture across the full service range without fragmenting budget or losing control of spend.
Optimise the Landing Page for Immediate Contact
The landing page was built around one goal: get the visitor to make contact now. Phone number prominent, fast load, clear service list, local trust signals. No distractions, no navigation away.
Track Every Contact Channel — Including WhatsApp
Beyond calls and form submissions, we set up WhatsApp as a tracked conversion channel directly within Google Ads. Many local service buyers prefer messaging over calling — capturing that channel meant fewer leads falling through the gap.
Three Ways In. All Three Counted.
The Numbers — Directly From Google Ads
New Account. Real Results.
No history, no data advantage, no remarketing lists. Just clean structure, the right contact options, and every lead channel tracked. An 80% closing rate from the client’s sales process turned £22 leads into booked jobs from day one.