Brand Type: Print on demand clothing

Industry Challenge: Spam leads and bulk orders with higher quantity.

The Challenge:

He had some knowledge of PPC and was running ads himself, but the quality of leads was very poor and current leads were asking for single pieces prints. He needed to scale in other print-on-demand categories like towels and embroidery. The issues included:

• Poor keyword selection
• Reliance on max clicks bidding
• Unoptimized ad copies
• Poor landing pages
• Lack of tracking

Strategy

I implemented the following strategies:

Keyword Optimization:

Conducted thorough keyword research to select the most relevant and high-performing keywords for his campaigns.

Smart Bidding:

Shifted from max clicks bidding to smart bidding strategies to optimize for maximum performance and improve lead quality.

Customer-Centric Ad Copies:

Crafted compelling, customer-focused ad copies to attract and convert high-quality leads.

Redesigned Landing Pages:

Created new, optimized landing pages to improve user experience and increase conversion rates.

Tracking Setup:

Implemented comprehensive tracking systems to monitor campaign performance and make data-driven decisions for scaling.

Category Expansion:

Began investing in additional print-on-demand categories, such as towels and embroidery, to broaden the product range and reach new customer segments.

Overall performance: 

• Cost Per Lead: dh 21.84
• Ads Spend: dh 13400
• Leads (Conversions) : 611