Brand Type: Dropshipping – Apparel & Jewellery

Challenge: Managing and scaling a massive product catalogue with limited testing bandwidth

The Challenge:

This dropshipping store had 31,000+ products in jewellery and clothing—each with multiple variations.

Testing each category, product, or variation individually? Not realistic. With low-ticket, high-margin products, the brand needed volume fast—but without burning ad spend on non-converting items.

Strategy

We took a data-driven yet aggressive approach—testing at scale without micromanaging.

We divided the entire store into two core categories:

•  Clothing
•  Jewellery

From there, we launched highly-structured Search and Shopping campaigns to identify what sells fast.

Search Ads:

• A/B tested Responsive Search Ads vs. Dynamic Search Ads
• DSAs won—automating keyword matching while surfacing strong-performing items

Shopping Ads:

• Optimized the feed using high-converting keywords, plus product age, gender, colour, and size
• Created two primary Shopping campaigns—Clothing and Jewellery
• Let the data decide: only scaled products that were converting profitably, and cut the rest

Retention:

We worked closely with the email team to convert first-time buyers into repeat customers, giving us more revenue without increasing ad spend.

Overall performance: 

• Ad Spend: $167K
• Revenue Generated: $326K
• Purchases: 6,470
• ROAS: 1.95x