Strategy

Every Google Ads expert has their own way of running campaigns. In this blog, I’ll share profitable Google Ads strategy for ecommerce brands, especially when you’re just starting out or scaling. But before anything else, let’s talk about something more important than ads. Step 1: Make Sure There’s Product-Market Fit Before you run ads or […]

Competitor analysis for ecommerce helps you understand the market before you try to win it. Instead of guessing what might work, you learn from what your competitors are already doing. Running an e-commerce business is not just about having great products; it’s about having products in demand and positioning yourself effectively in the market. Your

One of the most debated topics in the community is using Performance Max campaigns for acquiring new customers. Despite the controversy, today I want to share one of many success stories where Performance Max helped us drive new customer acquisition effectively. In the community, I haven’t come across any experts discussing acquiring new customers the

In a PPC career, every PPC professional faces situations where they have to manage ads in languages they don’t know. Keywords are essential in PPC; without them, it’s useless. Conducting keyword research in a foreign language is impossible without external help, especially in Europe with its many languages. I’ve been there, and here’s an effective