Blogs

If you’re not running remarketing campaigns on Google Ads, you are not turning website visitors into customers.  But not all remarketing campaigns are equal. I recently ran three different types, YouTube Remarketing, Display Remarketing, and Demand Gen Remarketing, using the same audience strategy. Each campaign had the same goal: convert warm traffic back into customers. […]

I was working on this wholesale business Google Ads account with a strong product line and highly competitive pricing. But despite that, Google Ads didn’t work out the way we expected. The products were in demand… But we were still struggling to survive. I’ve been working on this account for the past 50 days. Here’s

Running an e-commerce business is not just about having great products; it’s about having products in demand and positioning yourself effectively in the market. Your competitors are constantly testing new products, strategies, pricing models, and marketing techniques. If you’re not actively analyzing them, you’re missing opportunities to refine your own approach. Following things are not

Google has been steadily increasing the percentage of hidden search terms in Search and Shopping campaigns, making it harder to optimize effectively. Performance Max takes it a step further, offering even fewer insights into what’s driving performance. This lack of transparency is frustrating, especially when you’re trying to scale campaigns or diagnose underperformance. V1.2 Updates:

ROAS was 40x, When I take over this client’s account few months back. I audited the account, and it was totally inflated with branded revenue. This account was mostly used for capturing the demand, they created on social media channels.  How I shifted this account to whole new generic level?  Let it run the branded

One of the most debated topics in the community is using Performance Max campaigns for acquiring new customers. Despite the controversy, today I want to share one of many success stories where Performance Max helped us drive new customer acquisition effectively. In the community, I haven’t come across any experts discussing acquiring new customers the

I took over this account with the goal of ensuring they stayed at the top whenever someone searched for specific keywords. The best way to secure that position was through Responsive Search Ads (RSAs). Although they were already running Shopping Ads, they wanted to expand their presence using RSAs. We had a solid offer on

Google Ads Auctions can be unpredictable, and sometimes it feels like you’re paying more than you should. If you’re curious about how much Google is charging for the keywords you bid on daily and want to track CPC  trends over time, then this is the perfect Looker Studio template for you. Use Cases: Branded CPCs:

Effectively running Google Ads campaigns involves a structured approach divided into four key phases: Discovery, Stability, Scaling, and Beyond Google Ads. Each phase is critical to achieving sustained success and maximizing your return on investment. 1. Discovery Phase: In the discovery phase, the goal is to identify what your ideal customers are searching for on

Managing your client’s PPC data effectively is crucial. Scattered sheets and various third-party apps can make this task challenging. Keeping everything organized in a single place ensures smooth and efficient PPC management. Essential Elements for Streamlining Your PPC Management How the PPC client’s data template can help you streamline your PPC management? Tasks, Delegation &