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Remarketing Showdown: YouTube vs Display vs Demand Gen | PPC Leap

If you’re not running remarketing campaigns on Google Ads, you are not turning website visitors into customers.  But not all remarketing campaigns are equal. I recently ran three different types, YouTube Remarketing, Display Remarketing, and Demand Gen Remarketing, using the same audience strategy. Each campaign had the same goal: convert warm traffic back into customers. […]

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Competitor Analysis for Ecommerce Brands

Running an e-commerce business is not just about having great products; it’s about having products in demand and positioning yourself effectively in the market. Your competitors are constantly testing new products, strategies, pricing models, and marketing techniques. If you’re not actively analyzing them, you’re missing opportunities to refine your own approach. Following things are not

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PMax Search Terms Script

Google has been steadily increasing the percentage of hidden search terms in Search and Shopping campaigns, making it harder to optimize effectively. Performance Max takes it a step further, offering even fewer insights into what’s driving performance. This lack of transparency is frustrating, especially when you’re trying to scale campaigns or diagnose underperformance. V1.2 Updates:

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How to leverage Performance Max campaign for new customers?

One of the most debated topics in the community is using Performance Max campaigns for acquiring new customers. Despite the controversy, today I want to share one of many success stories where Performance Max helped us drive new customer acquisition effectively. In the community, I haven’t come across any experts discussing acquiring new customers the

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Page Feed Vs RSA

I took over this account with the goal of ensuring they stayed at the top whenever someone searched for specific keywords. The best way to secure that position was through Responsive Search Ads (RSAs). Although they were already running Shopping Ads, they wanted to expand their presence using RSAs. We had a solid offer on

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Free Leap CPC Analyzer

Google Ads Auctions can be unpredictable, and sometimes it feels like you’re paying more than you should. If you’re curious about how much Google is charging for the keywords you bid on daily and want to track CPC  trends over time, then this is the perfect Looker Studio template for you. Use Cases: Branded CPCs:

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PPC Process Template: Streamline Your Clients Data Management

Managing your client’s PPC data effectively is crucial. Scattered sheets and various third-party apps can make this task challenging. Keeping everything organized in a single place ensures smooth and efficient PPC management. Essential Elements for Streamlining Your PPC Management How the PPC client’s data template can help you streamline your PPC management? Tasks, Delegation &

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